It worked once.
Now make it work every week.
TheHUB helps you set up one repeatable marketing process with AI. Save your brief once, follow the same steps each week, and check one number to see if it is working. Next week starts from your saved brief, not a blank chat.
Free to start. Solo is $19/month, with a 30-day money-back guarantee on your first paid charge. Native English and Spanish.
What you get
A free community to start, plus a paid Build Club with two hands-on implementation workshops a week, where you build the process with us instead of alone.
- Solo owners, like coaches, consultants, and freelancers, who run the business alone and want one marketing process that survives the next chat.
- People who want to start an AI agency
- Developers building AI apps from scratch
- Anyone looking for a prompt pack
- Anyone who wants a promise of leads or revenue
The chat forgets. You pay for it.
Every new chat starts from zero. It does not know your offer, your customer, or what you already approved. So the hour you set aside for marketing goes back into explaining the business.
That is not a talent problem. It is a missing process.
Pick one task that still dies in a new chat.
Name the hour that disappeared last week
Message, follow-up, or a page you keep rewriting. That is the first process.
If you work alone, start with the customer and the one sentence they believe.
If someone helps you, pick the task that still comes back to your desk.
Write the business into a brief you can reopen
Offer, customer, and what you already approved. Save it where next week's chat can open it.
Monday should not start with retyping the business.
The person who runs it should not have to ask you for the offer again.
Run it once. Keep the steps.
Check one process KPI. Save what you did. Next week starts from that version.
The point is a brief you can open again.
You keep approval. They follow the saved steps.
Week 1 leaves a brief you can open again.
Not a longer reading list. A first version you can run:
One current business task chosen for the first build
Your offer, customer, brand voice, and examples loaded into it
One process KPI tied to time, response, pipeline, or output quality
The first saved version of the steps for the next run
This is the first version you can inspect.
Next Monday, you open this brief. Not a new chat.
Don't read all five.
Use this as a menu. Pick the process that already dies in your tabs.
1. First marketing build
Name the customer and the one sentence they believe. Save the page and the brief so the next chat can use them.
2. Brand rules and examples
Stop AI copy that does not sound like the business. Load the guide, the examples, and the banned phrases.
3. Content path
One brief. Draft, review, approval, publish. Not five chats for one piece.
4. Follow-up after interest
Replies and downloads stop dying in a tab. Someone owns the next step.
5. First process KPI
AI activity with nothing to inspect is not a system. Keep, change, or stop from the number.
Operating experience. Not prompt theory.
Joel Castillo turned 14+ years of marketing and operating work into a method a small business can run:
The pattern stayed the same: keep the business knowledge, name the owner, measure the work, and save what happens next.
These are Joel Castillo's operating history and results, not promises about member outcomes. Your results depend on your business, your inputs, and the work you complete.
TheHUB Build Clubs start with Marketing Engine.
Paid members join that first club. You set up one marketing process you can run next week. Revenue systems, a product launch, and automations wait until that process is already running.
TheHUB Marketing Engine Build Club
Start here. Name the customer and the one sentence they believe. Save the brief so this week's content, ads, and follow-up use the same message.
TheHUB Revenue Systems Build Club
Not yet. You need this when someone else runs follow-up, and you have to see the work in HubSpot or Salesforce.
TheHUB Brand Launch Build Club
Not yet, and only if you sell a product. Positioning, the Shopify store, and how orders leave. Built from the DISURI Beauty playbook.
TheHUB AI Build Club
Last. Once the weekly work already repeats, save the automations so Monday is not a rebuild.
You. Or you and one employee.
Pick the plan by who has to run the saved steps next week.
Running it solo?
You already know AI can help. You do not have time for another long plan.
Start with one marketing process you can run without rebuilding the brief.
Leading a small team?
Your team is already using AI. You still cannot defend what changed.
Hand one employee the saved steps. Keep approval. Inspect one process KPI.
What has to work next week?
Start free. Choose Solo if the saved steps stay with you. Choose Operator if they have to move through your team.
For seeing the method and choosing the first process worth fixing.
- ✓Free Skool community
- ✓3 YouTube videos each week
- ✓Intro webinars
- ✓Power-Ups every day, up to 10 a month
- ✓Selected content in native EN/ES
For a solo owner building one repeatable marketing process without rebuilding the brief.
- ✓Marketing Engine Build Club
- ✓Access for 1 person
- ✓Marketing skill library
- ✓2 implementation workshops/week
- ✓Versioned prompt library
- ✓Skool Pro community
For an owner who needs one employee to run the process and one process KPI to inspect.
- ✓Marketing Engine + Revenue Systems Build Clubs
- ✓Built for you and one employee
- ✓Marketing and revenue skill library
- ✓2 implementation workshops/week
- ✓KPI dashboard setup
For a team that wants marketing, revenue, and brand-launch systems with quarterly billing.
- ✓First 3 TheHUB Build Clubs
- ✓Access for 2 people
- ✓Marketing, revenue, and brand skill library
- ✓2 implementation workshops/week
- ✓Attribution report
For operators who want all four Build Clubs and save about 16% versus Operator monthly.
- ✓All 4 TheHUB Build Clubs
- ✓Access for 2 people
- ✓Full skill store
- ✓HIPAA/FTC compliance module
- ✓Priority workshop access
Paid plans include a 30-day money-back guarantee. Request a refund within 30 days of your first payment and we return the amount charged—$19 for Solo, $99 for Operator, $299 for Bundle, or $997 for Annual—no questions asked.
Already tried AI once?
What if a good ChatGPT answer did not stick?+
Do I need to replace my current tools?+
How much time will this take?+
Do I need to be technical?+
Is this another course to watch?+
Does my employee need to be technical?+
What will I have after Week 1?+
Is the work available in Spanish?+
What is the refund policy?+
Don't read all five first.
Name the process that keeps dying in your tabs. Open the free classroom. Fill one field. Post it. That is the start.
Workshops and the prompt library stay with Solo and Operator. You do not need them to name a process.